The Museum d'Histoire Naturelle of Paris is hosting an exhibition about the symbol of the apple through Art 
and History. How do you make people want to come to see an exhibition about a simple apple ?

Not as popular as avocados, not as tasty as strawberries, not as exotic as pineapples, the apple is a very 
common fruit. But behind its boring appearance, apple is in fact a treasure of myths and legends.
The exhibition's identity is build around the idea of this hidden but rich History.
Forbidden fruit, forgotten fruit, you'll have to get under its skin to discover its secrets.