Date
2020
Client
Light&Free / Danone
Project
For these limited edition packagings, Light&Free reach out for 4 French artists and asked us to illustrate what could represent the word " freedom " for us.
I went for summery 90s patterns inspired by these badass Californian girls taking over skateparks and rolling their way to the top. When I started longboarding, and later roller skating, I felt incredibly free. Of course physical freedom as the sensations are amazing, but also mental freedom as it helped me change the way I apprehend public space as well as my own body. It is an empowering story of reappropriation and freedom, and I think it suits Light & Free’s spirit of " living your life fully and doing you ".
Packaging design & coordination: Agence Versus
Packaging design & coordination: Agence Versus
![](https://cdn.myportfolio.com/fe395c08a9fe89b0c60e0dcff5b466d7/3540606e-1d9d-47d6-82f8-ec95246fcba5_rw_1920.png?h=bc1dc0b680d064e137af204a4c4411aa)
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