Project
LOÏS + DAY is a natural skincare line developed for generation Z: authentic, kind girls between 14-20 years old.
LOÏS+DAY's mission is to educate them about good skincare habits in order to help them feeling confident about both their inner and outer beauty and be themselves: pretty just the way they are, as well as bringing fun into their morning routine.
LOÏS+DAY's mission is to educate them about good skincare habits in order to help them feeling confident about both their inner and outer beauty and be themselves: pretty just the way they are, as well as bringing fun into their morning routine.
The focus is put on the community: the #thegoodskinclub. It embraces the real you and any type of skins. It’s empowering, playful and connects with a wide range of girl-identiying kids.
Team
Creative Direction: Marta Veludo
Art Direction & Design: Clémence Gouy
Art Direction & Design: Clémence Gouy